When ever I speak to a client they often say that they’ve had SEO done on their website before, yet they still aren’t ranking. And every time that I look deeper I find that they’ve only had 1 of the three main pillars of SEO complete, which is why they aren’t getting the results that they deserve.
Your see, SEO just like a barstool needs all three legs to be completed successfully to stand on its own.
If you just have 1 of the legs done, your table will continue to fall over, and it won’t be much use.
The 3 Types of SEO
Now that you understand the importance of having all three types of SEO done – what are they exactly?
Well there are:
For the rest of this article, I’m going to go into more depth about what each of these is and how you should use them.
On-Page SEO is the most common type of ‘SEO’ that gets done by most businesses. This usually covers things such as setting your Meta Titles, Meta Descriptions, H1 tags, Alt Text on images as well as some quality, relevant content on the pages.
This is where you ‘optimize’ your site for keywords and its where you determine the phrases that you’re going to target. It is the foundations of all SEO and without it, you simply won’t get anywhere.
However just like the foundation of a house, it won’t give you much value on its own.
Technical SEO is generally not seen by clients as it involves edits to the site’s code on a technical level.
It includes things such as Schema markup, Href Lang tags, Compressing CSS & JS codes, as well as ensuring that there is no Flash or lightboxes on the page.
Technical SEO also goes into the realms of eliminating your 404 errors and using 301 redirects to fix them whenever they are found.
Lastly with HTTPS and Site Speed becoming such important factors now, most professional SEO Agencies will optimize these elements as well.
If we go back to our house analogy where on-page SEO is the foundation, technical SEO is like building the frame. It gets you closer, but it still doesn’t deliver much value on its own.
Off Page, SEO is the most neglected form of SEO, but it’s the one that brings everything together and finally completes the ‘house’.
Off-Page SEO includes elements such as Link Building, Social Signals, and Citations.
These all prove to Google that your site is relevant and accessible in your industry. The more of these that you have from quality area’s, the higher you’ll rank.
Off-page SEO is the hardest type to do, so I strongly recommend that you work with a professional agency to help implement it.
So if you’ve ever had ‘SEO’ done but aren’t ranking well, then check to see if you’ve had all three types done effectively. If not get in touch with Joel House Digital Media to get a free website audit and find out where you’re standing.