110-year-old art boutique offering big discounts as part of restructuring – East Village – New York
Central New York Art Supply
EAST VILLAGE – A 110-year-old East Village art supply store, which has counted artists like Andy Warhol and Willem de Kooning among its customers, offers its first ever ‘warehouse sale’ is preparing to restructure his business.
On Friday, New York Central Art Supply began offering up to 50% off discounts to phase out its low- and mid-level products so they could focus on more “high-quality, hard-to-find, and unique materials,” said Doug Steinberg, whose family has owned the Third Avenue business since 1905.
âWe’re going to move away from things you can get anywhere and just focus on things you can only get at New York Central Art Supply,â said Steinberg, who insisted the store did not close, despite rumors.
âWe are simply limiting our selection to a highly selected set of materials. “
These materials include the boutique’s collection of over 6,000 types of fine art paper from around the world, as well as custom stretched canvases up to 20 feet high and primed to an artist’s specifications – which many town stores do not offer. don’t, says Steinberg.
This move, he said, is a response to the changing market.
Lately, chain stores like Blick Art Materials – which Steinberg called “the Walgreens of art supplies” – have lured customers with lower prices, reducing New York Central’s profits.
âThis market has changed,â Steinberg said.
As part of the restructuring, the store will carry fewer items – it currently has 30,000 products for sale – and abandon the 12th Street East warehouse it has used since the 1980s, he said. A âsmall handfulâ of employees were also made redundant, he added.
The warehouse sale will include paints, brushes, stamps and general art supplies, Steinberg said. The sale will be located in the store’s warehouse at 130 E. 12th St. and will run from 10 a.m. to 6 p.m. Monday through Saturday through June 20.