DeFeet integrates NuOrder to simplify online B2B ordering

Hildebran, North Carolina, September 28, 2022 – FromFeet announces the migration of its online B2B ordering process to NuOrder by Lightspeed. The move allows FromFeet and wholesale accounts like bike shops to share the most direct B2B ordering connection.

“NuOrder by Lightspeed gives us the ability to be more collaborative with our wholesale customers,” said Rob Dickerson, vice president of sales, Dealer Direct for FromFeet. “Retailers who sell FromFeet can now make better purchasing decisions, develop the best product line for their stores, and fulfill those orders easier than ever before.” The NuOrder integration opens up more than 2,000 Independent Bike Dealers (IBDs) to the FromFeet product line with features that include a virtual showroom complete with products, merchandising, payments and data.

FromFeet continues to adapt to the omnichannel world,” says founder Shane Cooper. “This is our 30th anniversary year. We have seen so many changes during this time. Lightspeed’s NuOrder provides FromFeet retailers an on-demand showroom experience. They don’t have to wait for anyone to easily order with information and tools that didn’t exist before.

About NuOrder: NuOrder is a leading B2B platform acquired by Lightspeed in 2021. It bridges the gap between brand and merchant experience, creating a seamless order process and flow. For merchants, NuOrder simplifies ordering with the ability to view, create, and save product sheets, easily add products to a cart, set quantities by size for products on a single page, and view previous orders. Brands on NuOrder gain insight into how their products are purchased and can segment communication with retailers.

About FromFeet: FromFeet was founded in Hildebran, North Carolina in 1992 by Shane and Hope Cooper. The world’s leading manufacturer dedicated to the craftsmanship of knitting cycling socks and accessories, FromFeet quickly found success at the highest level of sport, including the Tour de France. Today FromFeet and its one-of-a-kind Custom Shop creations are still manufactured at the original location and sold worldwide. For more information, visit www.the

Interested traders FromFeet products can visit or email [email protected]the for more information.

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