Jaydees Naturals ends successful year with regional victory
Despite the COVID-19 pandemic and the challenges that accompany it, 2021 ended on a high note for local business Jaydees Naturals, following the company’s emergence as a winning presenter of the MicroPitch Caribbean competition on December 16.e, ahead of 179 regional hopes, for the first place.
The victory comes at the end of an eventful year that saw the company rank as finalists in local and regional competitions, expand its social media reach to tens of thousands, and increase its influence with natural hair practitioners through to the efforts of CEO Jodie Dublin. -Dangleben, who is very satisfied with the results of the company this year.
“While I always push myself to do more, to be better; I have to say that I am really happy with what has been accomplished at Jaydees Naturals during the year 2021. I have worked very hard on my various presentations for the competitions to which we are committed, and these results encourage me. to do more, ”says the company. head, who started Jaydees in 2010 when she decided to grow her hair natural, but found it difficult to find safe natural products that worked with the texture of her hair.
She started to experiment and came up with a few products that worked for her. This was the genesis of Jaydees Naturals – “Nature’s Secret to Lasting Beauty”, where the company incorporates local and Caribbean indigenous herbal remedies to formulate all natural and eco-friendly products for hair and skin, including using extracts of fruits, leaves and flowers, dried herbs, glycerites, essential oils and macerations. These formulations are stored with only natural and safe preservatives.
This core value of being an eco-friendly company enabled Jaydees Naturals to participate in several competitions / challenges in 2021, where they showcased their concept of packaging-free shampoo bars and their beneficial correlation with reducing bottles in single-use plastic. This earned him the National Development Foundation of Dominica (NDFD) Green Summit competition in June, followed by a top three placement in the Organization of Eastern Caribbean States (OECS) Island Ideas Challenge, in September, where more than 700 companies from around the world The region submitted ideas for a sustainable event, business or project. With her MicroPitch submission in December, her winning included $ 4,000 USD, one-on-one mentoring with a specialist coach, two months of free use of the Fygaro e-commerce platform, and participation in an accelerated growth program. from 3 to 6 months.
After the 10 presentations and the subsequent announcement of his victory, Floris Vermeulen, the Southern and Eastern Caribbean representative of the European Investment Bank said it was well deserved as the international panelists were convinced by the ” passion for [her] business, creativity and strength [her] ground.”
This year, it also benefits from a direct support grant of 15,000.00 euros from Caribbean Export, which it requested in 2020. Thanks to these funds, the company now has a larger production area and has purchased specialized equipment that is expected to result in a doubling of production – a three-fold increase by March 2022 – to meet growing demand for popular products.
The Jaydees Naturals product line includes flagship Whipped Shea Butter along with a hydrating leave-in conditioner infused with local guava leaf and passion fruit extract and moisturizing black soap for hair, face and body which has earned its own reputation for cleaning without drying out.
The most recent additions to their product line are the Turmeric and Clay Face and Body Mask made from local turmeric powder, the Body Wash and Clarifying Turmeric and Lemongrass Shampoo, Sorrel & Hibiscus Conditioner, Cayenne Edge Regro Balm, and Stinging Nettle Growth Elixir which is a maceration of over 34 herbs and oils. The Growth Elixir sold out on the same day it launched in 2020. Currently, customers (affectionately known as Jaybugs) can choose from three types of emulsified body scrubs: Turmeric, Spirulina, and Herbal.
Coupled with its retail business, the company has over the past five years embarked on must-have natural hair educational workshops and offers free hairstyling advice through WhatsApp and its social media pages (Instagram, Facebook, Youtube, TIC Tac), where clients are counseled on restorative diets to maintain healthy hair and skin. According to Dublin-Dangleben, more and more women are interested in personal care and using natural products for their daily regimes.
“We have noticed an increase in the clientele of women with cancer, men and women with various scalp and skin conditions and those who have successfully completed their chemotherapy. We are emphasizing the importance of using natural products more than ever, especially when most commercial products, including lotions, antiperspirants, and hair products, have been linked to cancer.
This increase in the number of people searching for information certainly translated into another ‘win’ for Jaydees Naturals, as in 2021, more than 20,000 people followed the company’s TikTok page, while it There are approximately 9,000 Jaybugs on Facebook and Instagram combined. These followers (men and women) span the globe and frequent the pages for information on best practices, protective hairstyles and daily maintenance tips.
This year saw the third staging of #AfroDayDominica, an activity that she hopes will continue to inspire her Jaybugs to love and honor their natural hair.
“Afro Day is definitely a growing movement, and I’m delighted to see it grow bigger and better over the years. This year the Jaybugs got really involved in the business, sharing photos on social media and most importantly really embracing their natural beauty.
Dangleben-Dublin is the current PRO of the Dominican Association for Health and Welfare, and a member of the Association of Handicrafts Producers of Dominica (DACPA) as well as the Dominican Association of Industry and commerce (DAIC) and represents the National Cooperative Credit Union (NCCU) on the board of directors of the Green Climate Fund. She and her company Jaydees Naturals are definitely an influencing force in the beauty and wellness industry in Dominica and soon the world.
On the way to an even more successful 2022!
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