Michaels Craft Stores Join Open to All Campaign For LGBTI Inclusion

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U.S. arts and crafts retailer Michaels has joined the Campaign open to all, in favor of the inclusion of LGBTI people.

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Based in Irving, Texas, Michaels Companies, Inc. is the largest chain of arts and crafts stores in North America. The Open to Everyone campaign is a national initiative where large corporations, independent retailers, nonprofits and other groups agree to embrace the principle of non-discrimination by welcoming all customers, regardless of their characteristics. physical.

In order to join the campaign, companies must commit to fostering a welcoming and safe environment for all employees, customers, customers and visitors.

“We are very proud and excited to announce our alignment with the Open to All campaign,” Mallory Smith, public relations manager at Michaels, told Metro Weekly.

“We are a company truly rooted in diversity and inclusion. We firmly believe that anyone can create thread. And everyone should have the ability to be creative and express themselves. Regardless of race, gender, gender or other characteristics. We want to be known as a company and a store that welcomes this. And make sure everyone is comfortable walking through our doors.

To promote his participation in the campaign, Michaels will be showcasing the “Open to All” window sticker in more than 1,100 stores in the United States and Canada.

“It was important for us, as a company, to make it known and to be a leader in the field of personal protection. Whether it’s our clients or our team members, discriminating and making sure we are clearly advocating for diversity and inclusion, ”said Smith. “These are policies that we really rely on, from our CEO to the grassroots. “

“This is a commitment that we are proud and delighted to be a part of. And I think that by having this seal on our door, I hope it will make people feel comfortable and feel that Michaels is a safe place to shop, ”she continued. “I always joke, ‘We don’t cure cancer. We sell wiggly eyes, sequins, tulle and ribbon ”. It should be a fun place, and we wanted to lend our support as well.

Open to everyone

Calla Rongerude, Open to All Campaign Manager, congratulated Michaels on joining.

“Michaels has been a champion of diversity and inclusion efforts,” she said. “They take a lot of action both internally, with their policies, and in the training of their employees. And outside, within the community. By standing up and saying that they treat everyone the same and that they will not discriminate. ‘

Other companies participating in the Open to All campaign include Gap, Yelp, Levi’s, Airbnb, Lyft, and Marriott.

See also

Pantene Celebrates LGBTI Beauty and Diversity in Latest Ad Campaign

Cracker Barrel cancels religious event after pastor’s remarks on LGBTI execution

Mastercard allows trans and non-binary people to use chosen names on cards

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