Sabah culture showcased at the United Nations | Daily Express Online

The culture of Sabah presented at the United Nations

Published on: Tuesday, June 28, 2022

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Murut warriors performing at the UN Human Rights Council meeting.

Kota Kinabalu: Malaysia made a first presentation of the traditional culture of indigenous peoples at the United Nations (UN) in Geneva, Switzerland. Featuring the Sabah ethnic group, the cultural show was presented during the 50th session of the United Nations Human Rights Council. It is Malaysia’s commitment as a member of the United Nations Human Rights Council for the 2022-2024 term to promote the protection and respect for cultural rights, including of its indigenous peoples.

“I am honored that Sabah, through the Sabah Tourism Board (STB), has been invited to represent Malaysia and present our ethnic groups during the meeting at the Palais des Nations, Geneva on June 21. “We send our thanks and gratitude to the Malaysian Embassy. to Bern, Switzerland and Tourism Malaysia Frankfurt for inviting us to share our culture with the delegation during the meeting,” said STB CEO Noredah Othman (inset). “Our ethnic dance and music performances managed to attract the attention of the UN delegation. I am happy that Sabah had the opportunity to promote our country, especially our state, on this international platform. The STB brought the Sabah Cultural Council Dance Troupe to perform the lively Sumazau, Limbai, Anggalang Magunatip, Daling-Daling and Mengalai Abai dance performances, including musical entertainment by Payuki, the traditional long flute player.

Prior to Covid-19, Swiss arrivals in Sabah were just under 2,000 per year and overall in Malaysia at 20,000 arrivals. Swiss travelers are considered high spenders and longer stay travelers in Southeast Asia. This is an opportunity for Sabah to present itself as a nature and cultural adventure destination in this market segment. Sabah also represented Malaysia through a two-day cultural performance on June 18-19 where Malaysia was invited as a guest country for the Ballenberg Open-Air Museum 2022 Exclusive Craft Market. took the opportunity to meet major tour operators like Asia365 and TourAsia. We will improve our promotions through several collaborations and joint promotions with them,” Noredah said.
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